SEO for Brentwood & Beyond

So, what exactly is SEO? Search Engine Optimisation increases the organic visibility of a website using effective, relevant and quality content. The better the content, the higher a site will rank on search engines and the bigger audience it will reach. Applicable search terms and keywords enable a wider reach and a stronger online presence. Ultimately, better SEO leads to more site visits, more customers and more sales.

A website is vital for all businesses. It allows existing and new customers to quickly access the information they require about the goods or services you offer. SEO is an essential part of your online presence, and every business should conduct it. Your business website will fall down the search engine rankings without effective SEO, potentially losing business.

SEO can be split into several different methods.

Technical SEO – Server and website optimisation to enable effective indexing of your site on search engines.

Content SEO – Creating high quality, relevant and engaging web page content to boost search engine rankings.

Local SEO – An SEO strategy ensuring your business website ranks high in local search results, putting you above your local competitors.

There are other aspects of SEO, including on-page and off-page SEO. It’s an intricate yet rewarding part of online business, but the three methods above break down the key components.

Did you know that 95% of all digital experiences begin with search engines? Being visible with the correct search terms is critical, and SEO is more important than ever before. Effective SEO is golden and should be at the heart of all online businesses. Using an SEO specialist, such as Green Tornado, is the best way to maximise the quality of your business SEO and retain a spot at the top of the search rankings.

An SEO agency will use every aspect of SEO required to put your website up there with your competitors on Search Engine Results Pages (SERPS). A strong SEO strategy means high visibility and more traffic, leading to enhanced online sales. Once you have the customers to your virtual door, they can see what you have to offer, read testimonials and interact with your site.

SEO must be consistent and robust to achieve excellent, long-term results. It can be time-consuming for a business, and therefore an SEO specialist agency is the perfect solution.

If you are not aware of what SEO entails, you may think it is a form of advertising. However, while there are elements of advertising involved, SEO is more complex and arguably more valuable.

Traditional online advertising methods remain an integral part of all businesses, but SEO offers organic results. These are not results through pay per click Google Ads. They are targeted results that match what the customer is seeking. Many people searching for your services or products may have no idea your company exists, and SEO is that gateway between them and your business.

Brentwood SEO connects customers with businesses that suit their needs, often leading to a customer/business relationship that thrives. Of course, once you have the right SEO, the client base in your area could rapidly expand due to increased interest and word of mouth, too—all stemming from that initial effective local SEO.

If you are wondering how SEO can help your Brentwood business, here are just a few examples of why it can deliver outstanding results.

• Many people will search the internet before buying a product or service.
• An increasing number of people buy locally as they trust local businesses and want to support them.
• Customers like to access the items they want quickly with the tap of a button, without having to queue in a store.
• Buying on the go is convenient for busy people, and let’s face it, we’re all busy! A website offering just what we want on a mobile device is exactly what we want.
• People often think of things they want or need while browsing the net. Having your site appear high in searches gives them the chance to buy while they think of it, instead of forgetting to pop to the town at the weekend.

We take immense pride in the results delivered by our SEO team. Customer satisfaction is at the core of our business, and we want your Brentwood business to thrive in this competitive online world.

Are you just launching your first business website? Or perhaps your site is not performing well, and you are stuck on how to improve visibility? If your website does not get enough traffic or sales, it’s very likely that the site requires an SEO overhaul. That is where our specialists step in. No matter the size or industry of your business, we can boost your SEO and ranking and ensure you stay at the top of your game in search engine rankings.

Website Audit – The first thing our dedicated SEO professionals will do is a website audit. This in-depth analysis of your business website will give a clear insight into where you currently sit. We look at your current technical and on-page SEO, server set-up, site coding, keywords, hosting, content strategy and on-page SEO.

Once this assessment is complete, we will identify weak areas and determine an action plan. We want long-term results, so a detailed strategy as we advance is essential. However, we can perform some quick alterations to get things going. This could include modifications to on-page content to deliver fast results.

No matter your business industry or size, there will always be some mutual goals. These are improved search visibility, local search high ranking and increased valuable traffic. Green Tornado will devise the best SEO package to get the most from your SEO. We want your business to sit close to the top of search engines and local business searches, and we have the expertise to help it get there.

We have a thorough understanding of local SEO and know that national SEO and high rankings do not necessarily mean high local rankings. We fine-tune our bespoke SEO strategies to ensure the absolute best of both worlds. Connecting with a local audience is paramount and what all businesses should strive for with their website.

SEO is a process that delivers results over time. Things can improve quickly, but significant instant results are unrealistic. SEO is a long-term commitment, and one of the many benefits of using an agency is that it doesn’t have to take your precious time. Consistent and sustainable results are essential in SEO, and Green Tornado delivers just that with its expert SEO strategies.

As general guidance, you can expect to see results from effective SEO after four to six months. These results will strengthen over time, and after twelve months, the results should be substantial.

Contact Green Tornado to discuss your Brentwood SEO needs on 01277 849161.

Search engine optimisation (SEO) simply put, is the process of improving search engine rankings and making sure your website is relevant and authoritative. The aim is to ensure your content is resulted by a search engine therefore enhancing the quantity of traffic and potential customers you are reaching.

Most online traffic is created via a search engine, and search engine generated traffic have the best chance of becoming a potential business sale, therefore helping to grow your business. SEO helps propel what your business has to offer and put it at the forefront of your target market. You can tailor your SEO to target your desired locations, so for a Brentwood business you can target Brentwood and neighbouring Essex towns if desired.

Due to continual changes in Google’s algorithm, we recommend that our clients make sure their business website is responsive before our SEO team begin any work. Are you finding that your website isn’t responsive? Call us on 01277 849161 and we can discuss this with you.

The best way to assess your current SEO is for us to run an audit on your site. This will inform us of the good and not so good performing parts of both your onsite and offsite SEO. With this information our professional digital marketing team can put together an SEO strategy to best suit your business and budget. You will receive a monthly SEO report from us so you can easily keep up to date with results.

Green Tornado will always adhere to search engines’ webmaster guidelines. This includes Google, Bing and Yahoo. Our team do not purchase links or any ‘black hat’ SEO techniques.

Local SEO concentrates on pulling in results with location targeted searches. As an example, if you are an electrician in Brentwood you would want to rank high on searches when people type in “electricians in Brentwood”. These searches are rapidly becoming more common and frequently have a map displayed in the search results. Green Tornado’s digital marketing teams have specific tactics to enhance results for location-based searches.

PPC stands for ‘pay per click’, which is a way of internet marketing in which advertisers pay a fee every time an ad of theirs is clicked on. In simple terms, it is a method of paying for website traffic. Many channels offer PPC, including Facebook, but search engine advertising, such as Google AdWords is the favoured form of PPC.

No one knows your business better than you, however, a professional PPC agency will have expert skills and techniques that will save your business time and money while enhancing it with fast and effective advertising. Green Tornado pride ourselves on working closely with our clients to ensure we run the best PPC campaign to suit your business. We want to understand your advertising goals and go on to deliver a premium service that will see your extra conversions far outweighing your PPC management service fees.

Our PPC team will discuss your budget with you and make sure you get the best PPC campaign for your money. We use Google AdWords to establish the competitiveness of the market and use this information to recommend a budget. Our experts will continue to optimise your PPC campaign to make sure your business generates a fantastic return on your investment.

Green Tornado’s management fee is charged on a monthly basis. We find it is most effective to optimise your budget daily, so we don’t usually run automated campaigns. Google will be paid directly for any spend you make on search terms.

PPC doesn’t have to have a large budget. If it is set up and run correctly and professionally then you can more than cover any initial costs quickly. Your PPC should be monitored closely and updated as often as required. You have the option to pause and restart campaigns if you would like a review. Green Tornado are at hand to keep on top of all aspects to ensure you and your business get the most the your PPC campaigns.